Having a great Facebook landing page can also help to engage new users from the first interaction. Sign Up. Image Consultant. Magazine. We asked him about his day-to-day role, and how it has been affected by Covid-19. Beauté, cosmétiques et soins personnels Coca-Cola still uses its Facebook page and organic reach to promote competitions, upcoming events and the occasional campaign – in that respect, not much has changed since the Facebook Pages of 10 years ago. Our website uses cookies to improve your user experience. Magazine. Create an account or log into Facebook. Once you’ve found the message you’d like to convey, make sure every phrase and word choice conveys the message. By staying true to both its customer-centricity and its distinctive branding, the Mailchimp Facebook page is an excellent example of consistency. So, optimizing it for this is a good idea. … As such, I’ve compiled a list of 25 of the best and most interesting brand Facebook pages we could find and why they work. #AmexPresale. Facebook vous montre des informations pour vous aider à mieux comprendre le but de cette Page. Chanel relies on its arresting images and videos on its Facebook page. Discover and explore millions of beauty, cosmetic & personal care pages. Spa. 1 en parlent. Facebook. The best Facebook marketers make cover images a top priority. Here we get a chance to check out the interior of the brand new Toyota Rav 4. ต้องการผิวหน้าขาวใสไร้ สิว ฝ้า เลือก Beauty FACE สิค่ะ Facebook permet aux gestionnaires d'une page Facebook d'attribuer jusqu'à 5 rôles différents à des co-administrateurs, avec des droits plus ou moins élargis. Despite the mass adoption of paid social ads by some of the world biggest brands to communicate with specific demographics and sell to them, there are many brands that still use Facebook pages organically to good effect. Music and social media tend to go together and streaming platform Spotify fosters discussion on its Facebook page. Social customer service is clearly a priority for the brand as it responds to messages on Facebook within the hour. Hew Bruce-Gardyne is Head of Business Intelligence at TVSquared. Toyota in the UK does a great job of using the full capabilities of the Facebook platform – in this case its 360-degree images feature – to promote its product. AmEx uses its Facebook Page to share information with its customers about some of the perks they’re entitled to – e.g. Connect with friends, family and other people you know. Like Complex it uses the sidebar to give its followers the option to engage with on its other social channels as well – giving it a microsite feel. MORE ABOUT BEAUTY SALON. Facebook page titles are like a tattoos. Ryan discusses how to create a Facebook page for your beauty business. It is filled with useful blog posts and videos. And is there an easy blueprint to follow? The home page description should sell the way your brand matches the customer’s wants and needs. What makes a brilliant Facebook page in 2019? NOTE: the headlines will not come across as being bigger (or underlined or bolded) in your Facebook description but it will create some much-needed space that makes your description easier to read. Compelling Cover Images. 24 mentions J’aime. to improve your user experience. If you continue browsing, we assume that you consent to our use of, this UPS worker showing his basketball skills, A day in the life of… Hew Bruce-Gardyne, Head of Business Intelligence at TVSquared, Three steps to effective cross-team collaboration in ecommerce, Death of the PDF? 20 mentions J’aime. Afficher les profils des personnes qui s’appellent Beauty Profile. Gillette uses a mixture of user-generated content and storytelling to keep followers coming back. Hair Salon. Instead of focusing on recommending products for its followers to bid on or shop for it focuses on promotions and explaining the benefits of using eBay – like Nectar reward points – to its two million fans on Facebook. General Electric is another company using the media formats on Facebook to full effect – note the “move your mouse to view the photo in 3D” label at the bottom of the image in the screenshot below. Why Hair & Beauty Salons often struggle with Facebook. This Is Not Rocket Science! This is a nice and appropriate way to communicate this information to genuine followers of the brand and its customers. A great fan page will not only encourage people to like their page; it will also effectively promote their brand and connect with readers on a regular basis so that fans don’t reach for the unlike button. This the 3rd guide in a series of 4 – Facebook pages for Hair & Beauty Salons - how to write profitable messages for your Salon’s Facebook posts You have created your salon page and started building your fan-base, so now it is time to work on the content of your wall. Beauty Page. So how do you write a Facebook Page description? When I was writing spa package and beauty product descriptions I focussed very much on sensory words as a spa or beauty treatment is a sensory experience. Take Econsultancy’s social media training or download our Social Media Best Practice Guide. American fashion brand Supreme uses high quality photography to bring its products to life on its Facebook page. By involving residents and visitors to Ireland, the organisation has created a page that makes people want to discover more about the country – and perhaps make it their next holiday destination. Well written website page descriptions are a necessary part of achieving higher rankings and, more importantly, they’re one of the key factors that entice searchers to click through to your website. Hair Replacement Service. Like BMW, UPS uses its cover art to good effect, showcasing its latest campaigns. Log in. The company uses a promotional video, instead of a classic static car shot to captivate visitors to its Facebook page. I’d use examples like: “Imagine the feeling of serenity washing over you as you experience the gentle flow of the water onto your shoulders in the cascade pool” – I totally just made that up as I’m sitting here by the way, it doesn Photos of its products in action help capture the imagination. If you continue browsing, we assume that you consent to our use of cookies. While compiling this list, I browsed about 600 or so Facebook pages over the years. Part of the reason the brand maintains such high levels of engagement, likes and shares is its consistent aesthetic and clear creative direction. Rachel Lyall is Marketing Manager, EMEA and APAC, at Mediaocean. Page Transparency See More. Log into Facebook to start sharing and connecting with your friends, family, and people you know. So, this is the most important decision you make on Facebook because there is no going back. As with many fashion brands on social, a lot of Chanel’s content is influencer / ambassador led for maximum impact in the news feed. Great video content? . The Logistics company also uses Facebook as a PR channel to capitalise on user-generated content featuring its brand and employees (such as this UPS worker showing his basketball skills). That’s why, when writing your web page descriptions, you want to sell the reader the sizzle, not the steak. Facebook page named MAKEUP is all about makeup, beauty tips, skincare product reviews and dressing. This is the best makeup, beauty and skincare Facebook page every woman should follow. Genius has gone from destination for your favourite lyrics to cultural conversation starter and that’s, in part, due to its presence on Facebook. Related: 7 reasons why Facebook is good for your hair and beauty business. 5 Facebook Marketing Basics I Learned From Beauty Salons 1. A slightly different approach to using the cover photo comes from popular German car manufacturer BMW. Explore our subscription options and get instant access for you, your team and your organisation to a wealth of resources designed to help you achieve excellence in marketing. Most of them didn’t have a special landing page or … (Spotify also offers its followers a quick link to its official @SpotifyCares support channel on Twitter). Hello Online Beauty Bosses! The first thing you need to do is grab any “about” language you already have. This is an effective way to keep its followers invested in its range of existing and new products in a way that’s true to the brands community focused ethos. Hair Removal Service. Outside of the posts about album releases, anniversaries and updates it gets its Facebook community involved with great pieces of content like the one featured below (“The last song you listened to is your Game of Thrones House name”). 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